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How I address challenges

How I address challenges

How I address challenges

Understanding the problem

Understanding the problem

Understanding the problem

I start by talking with the Product Manager to define objective, impact, scope, key players and success metrics. With this data, I determine the best strategy according to the team's time and resources.

I start by talking with the Product Manager to define objective, impact, scope, key players and success metrics. With this data, I determine the best strategy according to the team's time and resources.

Order downloading, prioritisation of tasks and benchmarking of other similar solutions for reference in projects.

Research

Research

Research

I gather information to understand the problem and possible solutions: I analyze the market, review user data and investigate with tests, interviews or surveys.

I gather information to understand the problem and possible solutions: I analyze the market, review user data and investigate with tests, interviews or surveys.

Understanding the problem based on user, admins and business needs, Desk research and data analysis of Mix Panel project data, raising questions, and possible improvements.

Ideation / Definition

Ideation / Definition

Ideation / Definition

I generate solutions through user flows, wireflows, task flows, process diagrams, wireframes or prototypes. We validate as a team to ensure feasibility and coherence.

I generate solutions through user flows, wireflows, task flows, process diagrams, wireframes or prototypes. We validate as a team to ensure feasibility and coherence.

User flow to validate with developers the cross-platform Betterfly app benefits login experience.

Testing

Testing

Testing

I adapt testing to the objective and available resources, using methods such as remote testing (Maze), moderated testing (Meet), interviews or A/B testing. Depending on the case, I coordinate with UX Research and support with notes, interviews, recruitment or insights. The results guide improvements and, if necessary, help to create User Personas, Customer Journeys or Empathy Maps to go deeper into the user's needs.

I adapt testing to the objective and available resources, using methods such as remote testing (Maze), moderated testing (Meet), interviews or A/B testing. Depending on the case, I coordinate with UX Research and support with notes, interviews, recruitment or insights. The results guide improvements and, if necessary, help to create User Personas, Customer Journeys or Empathy Maps to go deeper into the user's needs.

User testing using guided interview methodology coordinated with UX research (deliverable of summary of research conducted by UX Research).

Prioritization

Prioritization

Prioritization

Depending on the context, I use tools such as prioritisation matrices or User Story Mapping to assess the value and define versions from MVP to final. I adapt to the needs of the team to prioritise the most relevant functionalities.

Depending on the context, I use tools such as prioritisation matrices or User Story Mapping to assess the value and define versions from MVP to final. I adapt to the needs of the team to prioritise the most relevant functionalities.

User Journey to help define feature releases in conjunction with the team.

Refinement

Refinement

Refinement

I incorporate insights from testing into the flow, after sharing them with the team and stakeholders, to ensure that the functionality or project delivers maximum value.

I incorporate insights from testing into the flow, after sharing them with the team and stakeholders, to ensure that the functionality or project delivers maximum value.

Flow reference image where changes were applied in which a final proposal was defined with the team for the use of cross-platform benefits in Betterfly.

Handoff

Handoff

Handoff

I prepare documentation in tools such as Google Docs, Miro, Figjam or Confluence, detailing decisions, research and next steps. In Figma, I create a Handoff tab with flowcharts and views with specifications to facilitate the developers' work.

I prepare documentation in tools such as Google Docs, Miro, Figjam or Confluence, detailing decisions, research and next steps. In Figma, I create a Handoff tab with flowcharts and views with specifications to facilitate the developers' work.

Reference image of Betterefly's project where the different flows associated with the benefits experience and an explanatory document of a new functionality focused on insurance pooling were delivered, explaining why decisions were made.

QA

QA

QA

During development, I adapt to the team to review the work: I access Staging, meet with the developers in real time, or review videos and screenshots of the flows. By documenting observations in Miro or other formats, my goal is to maintain fidelity to the design in the developed views.

During development, I adapt to the team to review the work: I access Staging, meet with the developers in real time, or review videos and screenshots of the flows. By documenting observations in Miro or other formats, my goal is to maintain fidelity to the design in the developed views.

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/