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Computer access to benefits

But first, what is Betterfly?

It is a unicorn startup that offers a platform for employee benefits, turning healthy habits into donations and life insurance. Its app promotes physical and mental well-being, while generating a positive social impact by linking personal growth with charitable causes.

General problem

Imagine your employer provides you access to a benefits app, and you find an online course that really interests you. You start using it, but when you try to access it from a larger screen for better convenience, you realize your free account doesn’t work on a computer. This limitation creates friction and makes it harder to fully enjoy the benefit.

This issue was raised by employees of Betterfly’s largest clients, affecting their perception of the product. In some cases, this negative experience could lead companies to reconsider keeping the service, directly impacting the business.

Imagine your employer provides you access to a benefits app, and you find an online course that really interests you. You start using it, but when you try to access it from a larger screen for better convenience, you realize your free account doesn’t work on a computer. This limitation creates friction and makes it harder to fully enjoy the benefit.

This issue was raised by employees of Betterfly’s largest clients, affecting their perception of the product. In some cases, this negative experience could lead companies to reconsider keeping the service, directly impacting the business.

Problem

Within the app there are benefits that are optimized in better ways from a desktop screen, so some users commented that they would like to be able to access from the computer to this type of benefits.

Problem

Within the app there are benefits that are optimized in better ways from a desktop screen, so some users commented that they would like to be able to access from the computer to this type of benefits.

Problem

Within the app there are benefits that are optimized in better ways from a desktop screen, so some users commented that they would like to be able to access from the computer to this type of benefits.

Objetive

Create an MVP which serves in a scalable way in benefits that have a better user experience from the desktop.

Objetive

Create an MVP which serves in a scalable way in benefits that have a better user experience from the desktop.

Objetive

Create an MVP which serves in a scalable way in benefits that have a better user experience from the desktop.

Devices

Mobile / Desktop

Year

2024

Time

2 weeks

Process

1. Meeting with teams

We met with Platform and Benefits team to see the technical feasibility of solutions and defined a concrete one.

2. Visualization of the idea and alignment:

I did a User flow and met with the development team to align the idea and have it landed to the desired scope considering the delivery date (a sprint).

User flow

3. Design and development

Once the idea was validated, the developers worked on the backend to take advantage of the time, while I designed the mailing views, in-app views, and edge cases.

4. Proposal Submission

When the experience is already designed, I presented it to the team to explain the flow and listen to their point of view in case there is any consideration, opinion or any detail that is not feasible, since I always focus on being part of the process to the team, since valuable things can always be obtained in this type of instances.

5. Q/A Design

To maintain consistency with the design, the developers shared with me the flow in Staging where we refined details to make the experience exactly as it was designed in figma.

Responsabilities

Devise and coordinate between benefits teams (platform and our experience team) the feasibility of a scalable solution that not only applies to this type of benefits (physical training) but to any other type of benefits such as learning or others that have a better desktop experience.

Applied knowledge

Proactivity, negotiation, adaptability to changes, wireframing, coordination.

Wireframing, Prototipado, testeo de usabilidad, Research, entrevistas, trabajo colaborativo, adaptación a cambios, arquitectura de la información.

Wireframing, Prototipado, testeo de usabilidad, Research,entrevistas, trabajo colaborativo, adaptación a cambios, arquitectura de la información.

User flow

Impact

Thanks to this functionality it was possible to offer a more personalized experience contributing to the use of the app, giving the user the option to choose how they want to use a benefit in case the experience is better optimized for desktop devices (e.g. Udemy, which is an online course platform), and considering factors such as scalability, with this solution it is possible to continue incorporating new partners that work both globally and in certain countries, which helps reduce the strategic friction of the business to close commercial ties and offer new services or benefits to future customers.

Challenges

Lead the creation of an essential new functionality that the company's largest customers had requested, taking into account that the Product Manager was located in the Finnish time zone (5 hours difference), so he could only participate in the Dailys. This required a high level of autonomy. With a large number of users, the period to get this problem solved and up and running did not exceed 2 weeks, both in design and implementation.

Learning

Realize a solution in the time of a two-week sprint, thinking about the scalability of the product, where there may be different types of benefits that can be used. Offer an agile solution to reduce friction and product abandonment rate, improving user experience and fostering loyalty.

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/

michaelorellanaherrera@gmail.com

/michael-orellana-064993162/